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10 Influencer Marketing Statistics

Influencer marketing is the fastest growing channel for customer acquisition.

Businesses make $6.50 for every dollar invested in influencer marketing.

1.) 93% of marketing professionals are getting results in improving visibility through influencer engagement strategies.

2.) 75% of marketing professionals consider influencer engagement effective in lead generation.

3.) 76% of marketers consider influencer engagement effective in garnering customer loyalty.

4.) 84% of marketers and PR professionals globally plan to leverage influencers in 2016.

5.) 92% of consumers turn to people they know for referrals above any other source.

6.) 88% of people trust online reviews written by other consumers as much as they trust recommendations from personal contacts.

7.) 84% of consumers say they trust peer recommendations above all other sources of advertising.

8.) Marketing-inspired word-of-mouth generates more than twice the sales of paid advertising.

9.) 74% of consumers rely on social media to inform their purchasing decisions.

10.) 97% of the conversations around beauty products and brands on YouTube are controlled by beauty vloggers.

 

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