Influencer marketing is the fastest growing channel for customer acquisition.
Businesses make $6.50 for every dollar invested in influencer marketing.
1.) 93% of marketing professionals are getting results in improving visibility through influencer engagement strategies.
2.) 75% of marketing professionals consider influencer engagement effective in lead generation.
3.) 76% of marketers consider influencer engagement effective in garnering customer loyalty.
4.) 84% of marketers and PR professionals globally plan to leverage influencers in 2016.
5.) 92% of consumers turn to people they know for referrals above any other source.
6.) 88% of people trust online reviews written by other consumers as much as they trust recommendations from personal contacts.
7.) 84% of consumers say they trust peer recommendations above all other sources of advertising.
8.) Marketing-inspired word-of-mouth generates more than twice the sales of paid advertising.
9.) 74% of consumers rely on social media to inform their purchasing decisions.
10.) 97% of the conversations around beauty products and brands on YouTube are controlled by beauty vloggers.
Leave a Reply
You must be logged in to post a comment.